OAMU – A FIELD MANUAL ON ORGANIZING A MASS UPRISING IV
Chapter Four: Efficacy
What is efficacy? Two different, but related, things are involved. First, efficacy for a political activist means being able to take advantage of political technology, as discussed by Morton Blackwell in his essay, “The Real Nature of Politics.”
Political technology includes how you choose the messaging for a campaign (perhaps using the Leesburg Grid), how you use social media, how you list a candidate on the ballot, and so on. There are thousands of techniques. Having more activists and leaders who are savvy in political technology, compared to your adversaries, is how you win.
Second, activists and leaders should be high in self-efficacy, a powerful concept developed by Albert Bandura, who is often mentioned as one of the all-time greatest psychologists, in his 1997 book, Self-Efficacy.










