Joel Kotkin
December 6, 2012
In the wilds of Louisiana's St. James Parish, amid the alligators and sugar plantations, Lester Hart is building the $750 million steel plant of his dreams. Over the past decade, Hart has constructed plants for steel producer Nucor everywhere from Trinidad to North Carolina. Today, he says, Nucor sees its big opportunities here, along the banks of the Mississippi River, roughly an hour west of New Orleans by car.
"The political climate here is conducive to growth," Hart explains as he steers his truck up to the edge of a steep levee. "We are here because so much is going on in this state and this region. With the growth of the petrochemical and industrial sectors, this is the place to be."
Nucor isn't alone in coming to Louisiana, or to the vast, emerging region along the Gulf Coast. The American economy, long dominated by the East and West Coasts, is undergoing a dramatic geographic shift toward this area. The country's next great megacity, Houston, is here; so is a resurgent New Orleans, as well as other growing port cities that serve as gateways to Latin America and beyond.
While the other two coasts struggle with economic stagnation and dysfunctional politics, the Third Coast - the urbanized, broadly coastal region spanning the Gulf from Brownsville, Texas, to greater Tampa - is emerging as a center of industry, innovation, and economic growth.
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