PLAIN VANILLA FLASH DRIVES: Are the U3 Upgrades Worth It?
It seems as if computer product marketing takes two distinct tacks these days. Students of the "new and improved" school label upgrades and new hardware models as the latest and greatest, placing the tag "upgraded" upon products that have been reworked in the lab.
Which leads one to wonder: Why were they trying to pawn off a piece of "old and unimproved" junk on consumers before?
The corollary principle is one in which customers, happy with version 1.x of a product, protest that there was nothing wrong with the original formula and that the "new and improved" item is actually "bloatware," where manufacturers heap on features and options that are supposed to enhance performance.
Instead, the "improvements" make the product unwieldy and harder to use, thus erasing - or reversing - any potential benefit to the user.
In the computer industry, the new/improved-vs.-bloat concept is generally applied to software applications, but in a few cases it applies to hardware as well - such as with USB flash drives that feature the U3 software platform.