HOW WOKENESS CAPTURED BIG BUSINESS
What explains the greening of Wall Street with corporate CEOs becoming woke and dissing the system that made them rich?
“With every breath we take,” Apple CEO Tim Cook declared in the wake of George Floyd’s death, “we must commit to being that change, and to creating a better, more just world for everyone.”
There is indeed something nauseating about people claiming to be virtuous when they’re not, but to accuse Apple and Disney of hypocrisy would be to miss the point. Wokeness is directed at transforming America, using Wall Street and corporate America to help bring it about.
Stephen Soukup’s new book, The Dictatorship of Woke Capital: How Political Correctness Captured Big Business, provides the best account so far of how finance capital ended up on the woke side of the culture wars.












