A GENIUS AD FOR DENTAL FLOSS
You just started work for an advertising agency and your boss has given you your first assignment: come up with an ad for Colgate dental floss.
“Show me what you’ve got,” he says. “I want something ingeniously clever,” he says. For dental floss??
You retreat to your desk in a panic, wondering how many fingers of Famous Grouse would it take to think of anything clever about dental floss. And all you’ve got is coffee and plain water, no FG. You stare at your computer screen.
After a while, you come up with three photos, each of a smiling couple. You entitle the ad What Do You See? At the bottom, the ad says, “Colgate Dental Floss – for if you don’t floss, it’s the only thing people will notice!”
You show it to your boss. He studies the three photos, puzzled. “What’s so clever about this?” he asks dismissively. “Three guys with food in their teeth, so what?” Quietly, you request he look at the pictures again:















